$9.46B
U.S. out-of-home advertising revenue in 2025
Revenue rose 3.6% from 2024, extending the industry's run of growth to 19 consecutive quarters.
Source: Out of Home Advertising Association of America, March 17, 2026
Reference Page
Signage, out-of-home and vehicle graphics statistics.
Current U.S. figures on out-of-home advertising and road travel, collected in one place for reporters, writers, marketers, and businesses planning visible work.
Last updated September 9, 2026
At a glance.
Signs, vehicle graphics, and other visible displays do different jobs, but they share the same real-world setting: people move through streets, parking lots, storefronts, job sites, and public spaces. These figures provide useful context for that kind of visibility. Each statistic links directly to the organization that published it.
36.3%
Share of 2025 out-of-home revenue from digital displays
Digital out-of-home revenue increased 10.5% year over year, making it a major part of the category's momentum.
Source: Out of Home Advertising Association of America, March 17, 2026
70%
Top out-of-home advertisers that raised spending in 2025
Seventy of the 100 largest advertisers increased their investment, and 16 more than doubled it.
Source: Out of Home Advertising Association of America, March 17, 2026
297.8B
Vehicle miles traveled on U.S. roads in July 2026
That was 0.2% higher than July 2025, according to the federal monthly traffic report.
Source: Federal Highway Administration, Traffic Volume Trends, July 2026
3.34T
Vehicle miles traveled in the 12 months ending July 2026
The federal report estimates 3.3375 trillion miles of travel across all U.S. roads and streets over the prior 12 months.
Source: Federal Highway Administration, Traffic Volume Trends, July 2026
1.94T
Urban-road vehicle miles in the 12 months ending July 2026
Urban travel accounted for about 58% of the 12-month total, compared with 297.8 billion miles on rural roads.
Source: Federal Highway Administration, Traffic Volume Trends, July 2026
What the figures show.
Out-of-home advertising reached a record revenue level in 2025, while digital formats made up more than a third of that market. At the same time, Americans traveled more than 3.3 trillion miles by road over the 12 months through July 2026. Together, those measures describe a large and active environment for messages that need to be seen away from a screen.
For a local business, team, school, or event, the practical question is still simple: can the right people recognize the message quickly, in the places they already go? A well-planned sign, banner, decal, or vehicle graphic gives that message a physical place to show up.
Methodology and sources.
This page uses published figures from the Out of Home Advertising Association of America and the Federal Highway Administration. Revenue figures refer to the U.S. out-of-home advertising market. Road-travel figures use the Federal Highway Administration's national travel estimates, which are preliminary monthly estimates and are updated as new information becomes available.
- Out of Home Advertising Association of America, March 17, 2026
- Federal Highway Administration, Traffic Volume Trends, July 2026
Cite this page
Marcum Graphics Signs and Supplies. "U.S. Signage, Out-of-Home & Vehicle Graphics Statistics." Updated September 9, 2026. https://marcumcustomgraphics.shop/signage-graphics-statistics
Statistics are updated when a source publishes meaningful new data. Figures are not estimates by Marcum Graphics Signs and Supplies.
Have something people need to notice?
Marcum makes custom signs, banners, decals, and vehicle graphics for businesses, teams, schools, and personal projects.